Building personalised customer engagement with gamification

Building personalised customer engagement with gamification

Our role as marketers is becoming ever more difficult and complex. This is driven by a combination of changing consumer expectations, behaviour and the role of technology. Today, the control of how, where and when they engage with our brands is now in consumers’ hands. With our competitors being only one click away, we need to find authentic ways to engage our audience, gather data and use that data to deliver a better experience. Harvard Business Review found that well-executed hyper-personalisation can deliver 8x the return on investment on marketing spend, and lift sales by 10% or more. Read more…