Brands are outsourcing product imagery creation to their communities

Coronavirus may have put many things on hold for fashion brands, but many continue to introduce new products online and every piece that goes online needs product imagery. That’s despite the fact that photo studios are closed and the team of people needed to produce a photoshoot can’t gather in one place. 
For maternity fashion brand Storq, the solution was turning to its community. Normally, the company would bring in up to 15 models to a studio with its go-to photographer, Nicki Sebastian, and spend up to two days shooting products. These shoots would happen four or five times a year, to shoot new product or give the website a refresh. With a recent photo shoot scheduled for mid-April canceled, CEO Courtney Klein and her team began reaching out to women on Instagram — both influencers and people whose photos the team liked — and asking them to shoot product imagery for the brand. Read more…