Brand ROI from social media

There is no denying that social media influencers can make a good living promoting brands, but the other half of the equation is whether this is actually a good investment for those brands. As has noted, there is always the chance that an influencer can become bigger than the brands he/she is promoting, but even if the brand remains the bigger player there is then the issue of whether the return on investment (ROI) is meaningful enough for most companies. Read more…