The holidays can bring in as much as 30% of a retailer’s total sales in just one season. While this is a great opportunity, it can also stress out digital marketers who need to juggle omnichannel campaigns, market to new mobile shoppers, and optimize on past successes. But there’s no need to worry, because we’re here to help out. We pulled together industry trends and dug into our own data to reveal the key strategies necessary for running successful marketing campaigns this holiday season. Read more…
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