B2B Customer journey mapping: Examples from b2b markets

b2b customer journey mapping examples from b2b markets | B2B Customer journey mapping: Examples from b2b marketsThis paper introduces customer journey mapping (CJM) in the context of customer experience management. It looks at what it is, why we should do it and the approaches that can be used to undertake this. It also explores the importance to any growth strategy of understanding customer interfaces with a company and its brand. The examples cited in this paper focus on b2b customer journey mapping specifically. Read more…

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