Audience segmentation: Why you need it, how to do it

audience segmentation why you need it how to do it | Audience segmentation: Why you need it, how to do it Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based.
Research and experience show us that “blanket” advertising or marketing doesn’t work: You can’t sell everything to everyone. Without dividing your potential buyers into segmented groups, there is no sales growth. Read more…

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