Are your web push strategies pushing customers away?

Don’t push to hard with messaging, make it personal. It’s a classic ecommerce own goal: retailers and brands attempting to reach out to their customers with web push messaging that is generic and irrelevant. Rather than showing how well they know their prospect, this scattergun approach means the retailer instead reveals their ignorance, clogging up channels of communication and frustrating and alienating the customer in the process. Read more…