An essential cross border e-commerce strategy for retailers and brands

Brands and retailers are staring down the throat of a $1 trillion opportunity and taking advantage of this incremental revenue is really within their grasp. Retailers around the world simply have to embrace the notion of selling cross-border. And fortunately, technology now exists that makes selling cross-border a simple add-on to an existing global digital strategy. According to Accenture, cross-border, business-to-consumer sales totaled more than $500 billion in 2017, and the firm expects that figure to double by 2020. Selling cross-border, as part of an overall digital strategy, is quickly becoming the norm for brands and retailers of all sizes, anywhere in the world. Read more…