Amazon works its way deeper into customers’ lives

Dominance of low-margin ecommerce gives it an edge in high-margin ad sales
Amazon has a vision of the future and it is on display in a model home in Irvine, California.
Visitors can use the company’s Alexa voice assistant to turn on the lights, lower the shades, adjust the thermostat and tell them who is at the front door. They can watch television and movies from Amazon’s streaming business on its Fire TV device, and listen to music on an Amazon Echo smart speaker. And they can reorder toilet paper from the company’s core ecommerce business with the push of an Amazon Dash button installed in the bathroom. Read more…