Amazon Luxury Stores reactions ranged from the “empire-has-fallen” to “who-cares”

Reactions to the launch of Amazon Luxury Stores last week ranged from the “empire-has-fallen” to “who-cares.” There was also some of the “this is not the future of luxury” pearl-clutching, which I am sure Natalie Massenet also heard when she started Net-a-Porter back in 2000.
The reason why Amazon may finally succeed has little to do with our ideas on the future of luxury, which is already bifurcated and operates according to a number of diverging business models, brand strategies and growth scenarios.  Read more…