Amazon debuts first physical apparel store

Amazon debuts first physical apparel store

Amazon’s first-ever, brick-and-mortar apparel store, slated to open later this year in Los Angeles, will offer a personalized, digitally enabled shopping experience leveraging the retail giant’s technology and operations.
Product Assortment
Amazon Style will sell a selection of women’s and men’s apparel, shoes and accessories chosen by a team of fashion curators and feedback provided by millions of Amazon.com shoppers. With Amazon’s vast fulfillment center network, Amazon Style’s product assortment will be frequently updated, so customers can discover new items at every visit. The selections will span customer favorites, Amazon exclusives, clothing from emerging designers and brands that are “new and noteworthy,” according to a media release from the retailer. Read more…