Artificial intelligence is infiltrating physical retail, helping stores maximise marketing investments, personalise the customer experience and optimise store inventory. From personalised recommendations to targeted newsletter offers, artificial intelligence is a bedrock of e-commerce. But as lines between physical and online retail blur, the technology is being integrated into bricks-and-mortar stores to shape the products shoppers see and the service they receive. Fashion brands and store operators are investing accordingly: retail spend on AI is forecast to grow from $2 billion in 2018 to $7.3 billion by 2022, according to Juniper Research. Read more…
