A new (Augmented) Reality for brands and retailers

Companies that don’t make use of augmented reality technologies may soon find themselves unable to compete. Picture this: It’s 2020, and Andrea, a 22-year-old student about to graduate from a top-tier school on the West Coast, has a summer internship FaceTime interview scheduled with a prestigious private equity fund for which she’s been preparing for weeks. Ahead of the call, she styles her hair, washes her face, and puts on a navy-colored silk blouse and small gold hoop earrings. Read more…