A guide to the necessary customer experience tools

Consumers have high expectations when it comes to the experiences they have with brands. They demand to be appreciated, treated as a unique individual, provided with a quick, easy-to-use shopping process, and they want to be able to access answers to their questions in real-time. Additionally, they expect to be treated with respect by a brand, to be shown relevant content that appeals to them personally, to have their past purchases remembered, and they want to be treated as VIPs. Read more…