A comprehensive guide to setting your influencer marketing strategy

Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, more advanced forms of digital marketing, influencer has solely relied on a reach-based model where marketers look to get individuals with large online audiences to talk about them in hopes their content will influence the people who follow them. While still widely used, this approach to influencer marketing hasn’t changed in more than 10 years. Read more…