Consumers who connect with brands on social media are loyal customers, with about nine out of 10 people saying they buy from companies they follow on social networks. Seventy-five percent of people said they increased their spending with a brand they follow, a 12% increase from 2019, per a study from social media marketing firm Sprout Social. Social sharing platforms that emphasize videos and photos, like YouTube and Instagram, have boosted their popularity among younger consumers. Read more…
