8 Ways to improve marketing automation for ecommerce

Marketing automation combines email with customer data to produce relevant segments, which typically improve response. Marketing automation can do more with email than send mass deployments and track opens and clicks. Marketing automation can integrate email with your customer management platform to create relevant campaigns. But the most important feature for ecommerce merchants is to sync a visitor’s on-site behavior, such as products viewed, to that individual’s profile in your CRM. Read more…