8 Retail trends and predictions for 2021

Over the last 12 months, organizations were really scrappy, and now it’s time to lean into automation, scale, and efficiency to harden much of the innovation that has been held together by baling wire and masking tape. 2020 unraveled many of our retail trends and predictions entirely — and taught us important lessons about the resilience of retailers. 
Among the many eye-opening moments that happened as a direct result of the pandemic, digital shopping saw an unprecedented 50% year-over-year (YOY) increase in revenue over the holidays. And those retailers with creative pickup options – curbside, in-store, drive-through – grew more than 60% higher than those that didn’t during the last five days before Christmas. Meanwhile, shoppers turned to social media for more than just inspiration: purchases from a social channel referral skyrocketed 104%. And we’re just getting started.  Read more…