70% of your customers visit once and never return

The numbers don’t lie. It’s been said time and time again—turning a first time visitor into a loyal customer is the ultimate win for any business. They spend more money, are more likely to become a brand ambassador, and are less costly to retain. 
And Harvard Business Review says increasing customer retention rates by just 5% increases profits by 25% to 95%.
Yet, according to Zenreach data, 70% of customers that visit a retail business once never return for a second visit. Making an effort to retain customers should be a priority. But only 30-40% of businesses report being committed to lost customer strategies. Read more…