7 Ways big data will impact ecommerce in 2020

The rise of ecommerce has generated an avalanche of data, most of it unused. In 2020 and beyond, merchants will increasingly use the data to improve their businesses while also protecting consumer privacy. As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But that will likely change, as data scientists are getting better at merging, standardizing, and analyzing. All of this will impact ecommerce merchants. What follows are data predictions for 2020. Read more…