7 Online tactics to boost in-store foot traffic and save the high street

It’s no secret that today’s consumers are more tech-savvy than ever before. It’s also no secret that ecommerce is booming – now worth 2.3 trillion USD. However, this does not mean that brick-and-mortar is dying. On the contrary, it’s actually thriving. In 2017, 91% of all US retail sales took place in-store, not online. What is happening in correlation with increasingly digital consumers, however, is the rise of a new phenomenon called ROPO: Research Online, Purchase Offline. Read more…