7 Cost-cutting tips for a multichannel marketing strategy

In view of recent events, businesses ponder how to get the most out of their existing marketing channels and strategies. 69% of brands expect to cut their advertising budgets and review expenses. 49% of marketers have stopped a campaign mid-flight, 45% shifted budgets among different media types, and 38% decided to pause their new advertising efforts.
Although such drastic measures may be reasonable, they don’t necessarily have to undermine the overall effectiveness of the multi-channel marketing strategy. You can make your marketing approaches work despite cutting costs. Read more…