7 Consumer trends that will define the digital economy in 2021

While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brands market to them in 2021.
“Roadmaps totally went out the window,” said Julia Kirkpatrick, Pinterest’s director of brand research.
Evolving consumer behaviors include how they shop and what they buy, new priorities about what matters, and heightened expectations about their customer experiences (CX). Read more…