6 Steps to selling on social media messaging platforms

Have you ever heard of conversion conversations? This sales technique involves getting to know your prospect through an online messaging platform, creating a conversation, then shifting to a sale once they are qualified. The best part? It’s entirely free if you do the legwork. When choosing which social media platform to use for your messaging, keep in mind that Facebook is still the largest social media platform, used by 2.6 billion users, according to Statista. Pew Research found that 75 percent of high earners use Facebook. Instagram is more visual, so if you’re selling products or services that look good in photos, or if you’re targeting younger generations, go for Instagram. According to Statista, 32 percent of users are between 18 and 24, and 33 percent are between 25 and 34. Read more…