6 Reasons direct mail is still effective

When it comes to modern marketing, the industry is very quick to throw out the perceived “old” and welcome the “new” with eager and open arms. The rapid ascent of digital marketing has created so much buzz that it’s easy to forget about the value and impact that offline marketing has, or more specifically, that direct mail has.
Contrary to what may be popular belief, direct mail is not only alive and well, but it remains one of the most effective marketing strategies to date. Read more…