6 Brands targeting female audiences on digital

The numbers are staggering. Though women make up only 51% of the population, they make 90% of household purchase decisions. Not only is this a massive amount of buying power held by only one gender, women are also more engaged with advertising overall than men are: gender-neutral ads perform 35% better with women than with men. “Women can turn a brand into a market leader, and brands that can’t keep up are set to lose out on customer loyalty, and ultimately equity and sales,” concluded Ad Age in a 2016 article.   Read more…