5 Ways to increase trust in e-commerce

Trust between consumers and suppliers is often a bigger issue online than it is offline. Online, there is a limit to both physical interaction and the opportunity to test the professionalism of a retailer or suppliers. According to one survey of 24,000 internet users in 24 countries, 22% said they never shop online – and of those, 49% gave lack of trust as the reason.
Not unsurprisingly, developing online trust gets more complicated when a consumer is in one country and a supplier is in another. Consumers might not be sure that they benefit from the same protections. Will their card details be handled safely, and will they be able to return a faulty item? In some cases consumers may not realise they are shopping abroad. Read more…