5 Ways cause-related-marketing can generate loyalty

Eco-apparel has grown to a $5 billion market in the US – up 300% in a decade. Meanwhile Google trends shows that searches for “sustainable fashion” are rising faster than searches for “organic food”. Ecommerce marketers need to embrace this. If your online brand isn’t helping your customers improve their environmental and social footprint, then you’re in danger of disappointing close to half of them. Read more…