5 Things that will make or break a retailer’s Holiday plans this year

COVID will set a new precedent in ecommerce penetration: We predict that up to 30% of global retail sales will be made through digital channels this upcoming holiday season.
Holiday demand will be pulled earlier thanks to a later Prime Day: We predict that the Prime Day event in October could potentially steal up to 10% of Cyber Week’s digital revenue. With merely 50 days between Prime Day and Cyber Week, the reality is that consumers will finally make holiday purchases earlier in the season. Read more…