COVID will set a new precedent in ecommerce penetration: We predict that up to 30% of global retail sales will be made through digital channels this upcoming holiday season.
Holiday demand will be pulled earlier thanks to a later Prime Day: We predict that the Prime Day event in October could potentially steal up to 10% of Cyber Week’s digital revenue. With merely 50 days between Prime Day and Cyber Week, the reality is that consumers will finally make holiday purchases earlier in the season. Read more…
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