5 Surprising stats about Gen Z & Millennials’ shopping

From how many have online shopped under the influence to how many say they’ve been shopping more during COVID, these stats about Gen Z and Millennials’ retail behavior may surprise you… For better and for worse, young consumers’ shopping has shifted drastically during 2020. YPulse’s Retail’s New Reality trend report dug into all the ways that it’s changed, but found that The desire for shopping is strong, and retail is perhaps more emotionally charged than it has been in Gen Z and Millennials’ lifetimes. Now, our latest shopping and retail report has even more stats on young consumers reshaped buying habits and preferences—including these five somewhat surprising insights: Read more…