5 Strategies to optimize digital journeys for BOPIS customers

Spurred by COVID-19, Buy Online, Pick Up In-Store (BOPIS) models have been steadily rising in popularity and adoption for the past two years. Before the pandemic, just 4% of the 500 largest retailers offered online ordering with curbside pickup. By the end of last summer, the share of retailers offering curbside pickup jumped to 44%.
Though pandemic restrictions are beginning to lift, the BOPIS model is here to stay — 56% of shoppers plan to continue using BOPIS in a post-pandemic landscape.