5 steps to identify and minimize inactive email subscribers

Inactive subscribers – those who haven’t opened or clicked in some defined timeframe — have a significant impact on your email marketing program. Having too many of them can lead to reduced deliverability, inaccurate analysis of your email performance, reduced ROI and, most importantly, lost opportunity.
To best address and get your arms around the challenge of inactive subscribers, I recommend the following 5-step framework: Read more…