5 Pillars of audience-centric content

In today’s times, almost every business is producing content. If your branded content isn’t fetching you a growing audience, it’s failing at the very purpose of content marketing. Attracting and retaining audience attention remains one of the biggest challenges for content marketers.
It’s critical to work on creating a content strategy that meets audience needs and is tailored to build strong customer relationships. A majority of the online users recognize  the branded content they’re consuming as content marketing. Read more…