5 Marketing trends that will impact your business most in 2020

The opportunity marketing teams have to get close to customers has never been greater. That craving for customer attention and loyalty is going to shape the marketing and customer experience landscape in 2020. “If you’re really in the business of delighting and exciting your customers, the opportunities have never been richer,” said John Copeland, VP of marketing and customer insights at Adobe. “Using data to understand what customers are doing, or what they’re trying to do, and meeting those needs has never been more prevalent. Tech infrastructures now allow companies to consolidate their data into a single view of customers and act on it very quickly–in an agile manner.” Read more…