5 Custom label strategies retailers should be using

Custom labels are one of the most important and popular ways that a product feed (or catalog) can help support smarter, more effective marketing efforts. If you aren’t using them, you should be. And if you are using them, awesome! Here are some of the most common setups we see successful companies use. Feel free to put them to use in your own campaigns. What are custom labels?
Custom labels are optional attributes that can be added to a product data feed. They allow businesses to apply labels to products and groups of products that can be used to strengthen campaigns. The labels are particularly handy because businesses can group products however they see fit. Custom labels support up to five different groups and up to 1,000 unique values can be included in each group. Read more…