4 Ways to keep customer data secure on social media

Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand tweets are 1:1 interactions with customers, which means only 7 percent of brand tweets are traditional marketing content. Meeting customers where they are for 1:1 conversations is only half the battle marketers are facing; ensuring these exchanges are secure remains the other important piece of the puzzle. It’s time for brands to take a hard look at what they are doing to protect their customers’ privacy. Read more…