4 Ways to become a customer focused business

Think your company is customer-centric? Here’s why you’re probably wrong. Most brands think they’re customer-centric, but there’s a good chance they’re wrong. Wharton’s Peter Fader and Sarah E. Toms share four common mistakes that prevent companies from acquiring and retaining the highest value customers — and four simple fixes. If we were to ask you whether your company is customer-centric, you’d no doubt answer with a resounding “yes.” But we think there’s a good chance you’re wrong. Read more…