4 Post-COVID beauty trends on the rise

4 Post-COVID beauty trends on the rise

Amid the pandemic’s lockdowns, public mask mandates, and WFH lifestyles, many women changed their beauty routines over the last year. For those who weren’t on Zoom all day, it was easy to switch to simpler routines with less makeup—nobody was seeing it anyway. Others started wearing more saturated colors to combat less-than-ideal lighting on video calls. Now that masks are coming off and we’re all reemerging from our COVID pods, women have another opportunity to rethink their skincare and makeup regimens—and beauty brands have new product development and marketing opportunities to tap into. Read more…