4 New personas are changing how marketers reach and relate to customers

4 New personas are changing how marketers reach and relate to customers

Microsoft Advertising has  detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months.
Luxury shoppers. This persona was primarily an in-store audience, but they increased in numbers at the outset of the pandemic as luxury retail locations closed. Even though physical locations have largely re-opened, the luxury shopper persona has remained, signifying a permanent consumer behavior shift. Read more…