4 Financial trends marketers should know about Gen Z

4 Financial trends marketers should know about Gen Z

Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most educated, influential, and technologically-experienced generation the world has ever seen. They are the first generation growing up with access to all of the information and resources they will ever need right in their back pocket (literally). This generation has the ability to connect with people all over the world, and most of them don’t know a life without a smartphone and internet access readily available.  Read more…