3 Tips for reducing cart abandonment

Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly 70 percent of shopping carts are still abandoned at checkout. This massive loss in potential sales at the last moment has driven countless merchants to distraction trying to recapture this revenue, while others, unfortunately, ignore this potentially lucrative revenue stream. Merchants looking to minimize their cart abandonment rate can make some simple changes that will improve their customer’s buying experience, and subsequently, drive revenue. These changes all involve focusing on the following root causes of high cart abandonment: Read more…