3 Digital marketing survival tactics for the era of ad blocking

If paid advertising is an integral part of your digital marketing strategy, it shouldn’t surprise you that three quarters of North Americans engage in some type of ad blocking behavior. In a 2017 report, advisory firm Deloitte even dubbed a subset of today’s consumers “adlergic,” noting that they use ad blocking across four or more types of traditional and digital media channels.
Luckily for today’s marketers, no one surveyed by the advisory firm blocked all types of ads. That means there is still ample opportunity to create attractive advertising, especially if you avoid the practices that drive consumers to block ads in the first place. Read more…