2022 Email strategy report

The digital space has grown rapidly in the last two years as people moved to more hybrid and/or work-from-home situations and therefore developed new needs. Companies must not only keep up with these needs, they must anticipate them. With that, more companies are starting to lean heavily on the email marketing space. From 2020 to 2021, 13.2 billion more emails were sent compared to 2019. Email marketing has a $42 to $1 return and was valued at $7.5 billion in 2020 and it is projected to increase to $17.9 billion by 2027.
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