The winter holiday season, regardless of what someone celebrates, is usually a time of joy, celebration, and connection for families and friends. Different groups and demographics have diverse and various traditions, which marketers have long since been finding new, exciting, and authentic ways to creatively communicate and target. Whether Thanksgiving, Hanukkah, or Christmas, successful and inclusive marketers find ways to include everyone in the cheer. This year, of course, will look a bit different for everyone, with COVID-19 and other events changing the way people in the U.S. will shop, celebrate, and connect. According to Morning Consult, 71 percent of people in the U.S. will engage with holiday traditions, but with smaller gatherings. Unsurprisingly, many will opt for virtual celebrations to mitigate risk. Read more…
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