2019 will be the year mobile changes retail out in the real world

You could argue that 2018 was (again) the year of the mobile: it came to dominate online sales, taking more than half of ecommerce traffic and conversions, while also cementing its position as the go to tool for research, showrooming, Ghosting and more. So what of 2019; what will it be the year of? Well, more mobile – only this time it will be mobile closing the circle of ecommerce, location, in-store and search. In short, 2019 will be the year that mobile will deliver a step-change in how people shop. Read more…