14 Ways to use email marketing (besides sending newsletters)

Odds are, we don’t need to convince you to get on board with email marketing: A whopping 93% of B2B marketers use email to distribute content, according to HubSpot. And it’s no wonder: HubSpot also found that email marketing generates an average of $38 for $1 spent, which makes for an unmatched ROI.
That said, ROIs that high are accessible only to marketers who really get the most out of their email marketing platforms and email marketing strategy. And if your strategy consists of just sending newsletters—no matter how frequently—you’re probably not seeing such astronomical returns. Read more…