In 2020, the retail industry will be shaped by emerging technologies that will change the way consumers interact with brands, while retailers will collaborate more than ever with tech startups to future-proof their businesses. The consumer is at the center of technological innovation, as retailers struggle to keep the attention of hyper-connected consumers and to keep up with fast-changing expectations. Retailers will increasingly rely on augmented reality (AR) and virtual reality (VR) to enhance the customer experience, while improved automation will boost supply chain efficiency. With the steady increase in competition, large retailers and brands are increasingly recognizing the enormous potential offered by highly specialized startups. Enterprises will continue to invest in startup technologies to sharpen their competitive edge. Read more…
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