Country profile
Population
Million
Currency
VAT
Languages
German
Swedish
English
Finnish
Household net disposable income
Median age
Years
Economic Profile
GDP
Billion
Annual GDP growth
Payment methods
- Debit or Credit card
- Invoice
- Bank Transfer
- E-wallet
- Others
Online profile
Active internet population
Fixed broadband subscriptions
Share of e-commerce in retail
Share of goods in total retail
4 million e-shoppers
Cross-border e-shoppers
Android & iOS usage
- Android
- iOS
- Other
Purchase behaviour
Prepared online for immediate offline purchase (e.g. searched for locations online)
0%
Looked for early inspiration and made initial discoveries online
0%
Compared choices online
0%
Sought advice online
0%
First exposure to a product via online research
First exposure to a product via advertising
Search engine use during purchase decision
Frequency of online purchases from abroad
Product research breakdown, by device
Computer
0%
Smartphone
0%
Tablet
0%
Other Internet-enabled device
0%
Didn't recall device type
0%
