As we continue building products to help businesses and creators of all sizes, we hope Instagram Shopping becomes a critical part of helping businesses succeed. Today, we are launching a new feature aimed at making Instagram the best place for people to discover and shop the brands and products they love.
Instagram Shop: The new shopping destination
Instagram Shop is an in-app shopping…
Industry transformation is typically an evolutionary process. That is not the case for the U.S. retail industry in 2020. The COVID-19 pandemic transformed U.S. retail practically overnight, as non-essential businesses were forced to shutter their doors and consumers flocked to online shopping channels at unprecedented rates. Online growth that was predicted to take years occurred in just a matter of…
The VAT e-commerce package is now fully complete with adoption on 12 February 2020 of Commission Implementing Regulation (EU) 2020/194. This Regulation provides the details for the registration in the VAT One Stop Shop, including the Import One Stop Shop, and for the VAT One Stop Shop return.
On 21 November 2019, the Council adopted new detailed measures that will pave…
Digital marketers sometimes struggle with the decision of when to use SEO and when to use PPC. They are not mutually exclusive, but you need to understand the pros and cons of each. Whether or not you should choose one or the other or a mix depends on your company’s current situation, marketing strategy and goals.
Primary Differences Between SEO and…
How we shop has changed in both visible and invisible ways. Beginning in March, much of the country’s in-person commerce was put on a standstill. Stores had to close or adopt new practices to better facilitate social distancing. Companies had to figure out their online strategies.
Now, things are beginning to reopen– they won’t be the same. Stores will have different floor-plans,…
When stay-at-home orders took hold this past March, retail sales dropped dramatically — as everybody knows. But that change in customer behavior has resulted in a phenomenon that hasn’t been talked about much: the flow of sales information to retailers’ data repositories has dried up. That’s a significant problem, because a healthy flow of that information is the lifeblood of customer…
Since the coronavirus pandemic began spreading across the globe earlier this year, many businesses have been forced to respond quickly to unprecedented disruption across sectors. All the while, Springwise has been spotting the most creative and purpose-driven innovations that have come as a result of the global health crisis. The initial response to COVID-19 — which we captured in our first…
TikTok introduced a global platform for marketers as part of its first appearance at the Interactive Advertising Bureau’s (IAB) Digital Content NewFronts, according to details shared with Mobile Marketer. TikTok for Business is a hub that will host the ByteDance-owned social video app’s advertising formats and services for marketers. At the same time, TikTok unveiled an augmented reality (AR) ad offering…
Influence marketing has been very developed in China for years and KOLs (Key Opinion Leaders) are an important part of most brand strategies in this market. Famous influencers such as Austin Li or Viya in the field of Beauty draw millions of followers on Weibo, WeChat or XiaoHongShu and generate sales in millions of dollars at every online event they participate….
In assessing the behavioral changes following from the current crisis that will impact marketing, we must lay out our assumptions regarding the path forward for the virus and societies around the world alongside our expectations for the evolution of the economy.
In general, we can assume that while containment efforts will generally be successful in most countries and that the phase…
Looking at the occurrence of infections worldwide and the measures taken by governments in different countries to prevent and protect the population, Nielsen identified three distinct timelines for global market regeneration. This framework describes what lifestyle and consumer behaviors will look like in each of the three scenarios. It is obvious that the length of the lockdown has an influence on…
Snapchat isn’t known for social commerce. But after years of incremental updates, it’s ramping up its augmented reality and shopability in a bid to stand out against tech rivals. Snapchat’s users have become conditioned to sharing lens-altered selfies. Soon its 229 million users will be able to snap and shop lenses on both head and foot.
Lens-enhanced “shoefies” will allow users to digitally…
Social media platforms are inherently unpredictable. At any time, platforms can make algorithm changes that drastically impact organic reach (like Facebook’s newsfeed update in 2018). This makes relying on social media platforms for consumer engagement a risky business venture. However, when social media posts are coupled with insightful keyword tactics, user engagement can blossom.
The trick is executing exceptional marketing. How…
As e-commerce mitigated the impact of store closures during the Covid-19 pandemic, it has become the ground of a fierce competition between the two conglomerates. Ian Rogers of LVMH and Grégory Boutté of Kering, the chief digital executives of the two largest luxury conglomerates, were back to their offices as soon as Paris opened up on 11 May to continue working on…
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser.
With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an…
Consumers looking for bargains as they shop from home will contribute to secondhand’s 27% growth rate in 2020, according to a new ThredUp report. The coronavirus pandemic has changed consumer shopping behavior and shifted dollars from brick-and-mortar retailers—many of which are only now starting to open—to online stores, and resale is a beneficiary.
“It’s definitely been a surreal time,” said Poshmark CEO…
Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage control. Following an outcry from Black influencers that they are frequently underpaid compared to white counterparts (of similar follower and engagement numbers) and also tokenized in campaigns, both brands and agencies have begun laying out actionable plans to combat diversity problems. With a large number of beauty…
Google plans to add more shopping features to its Google Pay payment app as part of a major overhaul. The goal is to turn Google Pay into a “one-stop portal for commerce,” The Information reported, citing two people familiar with the plans. The redesigned Google Pay will have branded buttons from merchants, letting customers place orders or pay for services…
Learn how to create a memorable delivery experience and keep customers coming back for more. Finding customers is difficult. Keeping them happy and coming back for more is even harder. Simply put, increasing competition and innovation on products and services from large companies have limited the number of areas where smaller businesses can effectively compete. But that doesn’t mean it’s an…
The numbers are staggering. Though women make up only 51% of the population, they make 90% of household purchase decisions. Not only is this a massive amount of buying power held by only one gender, women are also more engaged with advertising overall than men are: gender-neutral ads perform 35% better with women than with men. “Women can turn a…