One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to…
Industry Insights Blog
As Instagram seeks to become more of a commerce platform, it is taking a heavier hand in encouraging users to come to the app to shop. That was signaled by the launch of a new Shop tab in Instagram Explore last week. Here, Instagram users search among a few categories like Beauty, Home and Travel, and find Instagram posts from brands…
Already popular in Asia, live-stream shopping is picking up steam. Moda Operandi is the latest luxury brand to launch it, with a 30-minute live stream hosted by designer Johanna Ortiz, showcasing her Resort collection of party dresses from her Colombian base.
Moda Operandi’s business, hosting intimate designer trunk shows and private showroom visits in-person and online, are partly on hold due to the…
This article focuses on mobile e-commerce ‘Product Finding’. The above graph summarizes our entire benchmark dataset of 5,200 manually assigned usability benchmark scores, plotted across four themes central to mobile e-commerce. Each dot in the scatterplot represents the summarized score of one site across the 17-35 guidelines within each theme, with the black lines denoting the benchmark average. Red dots…
Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider. Six months of unprecedented change for marketing and society at large have sparked rapid shifts in consumer behavior, leaving brands scrambling to keep up. Some of these trends are immediately obvious, such as the growing preference for e-commerce…
Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things done.
How can brands lend a hand? We believe there are three key ways to put…
Back in January, email fatigue was the digital malaise du jour. Now, they’re getting a second lease on life, thanks to a change in people’s behaviors and where they’re spending their time.
According to new data from Omnisend, open rates saw a 31% lift year-over-year during the post-coronavirus months. The report analyzed 2.5 billion emails and found that between January and…
There are many customer acquisition channels but only 4 are truly scalable. Unscalable channels have their place in customer-acquisition but if you want to build growth loops, you need scale. To answer it right upfront, the only truly scalable channels are: SEO, online ads, sales and product-virality.
All famous startups and companies scale through one of these channels.
Customer acquisition channel definition …
Retailers are making a comeback—one that emphasizes quality, longevity and taking things slowly. Led by ethically minded consumers and a growing interest in purchases that have permanence, fashion brands are repositioning for the long-term and rethinking the retail experience coming out of a pandemic.
“Come in, slow down” may sound like an invitation to a wellness studio, but it is actually a slogan…
The Austrian Max Schrems has once again been succesful in one of the many privacy lawsuits that he has regularly conducted over the past years. The consequences are significant this time. After the “Safe Harbor” system had already been brought down, the “Privacy Shield” has now also been brought to an end by Schrems (on perfectly logical grounds, by the…
The coronavirus has exacted a staggering price on the events business. Canceled trade shows and exhibitions led to a $145 billion loss in contracts through the end of 2020’s second quarter, according to the Global Association of the Exhibition Industry. Lost economic output exceeded $88.2 billion, with a $31 billion hit in North America alone. And the long-term outlook for…
As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to advertising creative and media, would need to be rethought.
Recognizing that their existing brand creative might strike the…
Digital transformation was poised to be the buzzword for 2020, and its relevance only grew when the pandemic hit in mid-March. That’s because all of a sudden, evolving technologies – cloud computing, mobile everywhere, and artificial intelligence – became integral to our ability to perform. By taking advantage of these transformative technologies, companies reaped the benefits: increased efficiency and collaboration, and…
As people recalibrate against what’s in their wallet, they’ll recalibrate what goes into their shopping carts. Consumer behavior has been wildly consistent across the globe since January according to Scott McKenzie, the global head of Nielsen’s intelligence unit. He tells us about the impact of Covid-19 on spending habits and shares the macro trends permanently shaping the marketplace. …
Emotions have been running high for months now. The global uncertainty created by Covid-19 has paused some industries while fast-tracking others. We’ve seen creativity take center stage as brands work to stay connected to their customers. (A favorite example: Ikea’s step-by-step instructions for making a fort.)
Marketers everywhere tossed out their plans for the year and started again at square one…
Retail reopenings have become a balancing act, thanks to a hard-to-predict timeline. Brick and mortar’s resumption has been anything but normal — even in states that claim they’ve fully reopened for business.
Despite foot traffic returning at nearly 50% the normal rate in some states, the current spike of cases has some cautious retailers on the sidelines rethinking their timeline. Furthermore,…
When Nordstrom opened its New York City flagship last October, it was the epitome of experiential retail. The seven-level store contained seven different bars and restaurants, a spa, a personal styling lounge, and lots of Instagrammable spots — like a Nike room covered in red velvet. The goal was clear: to get Nordstrom’s most loyal customers to visit the store…
American Express, Discover, Mastercard and Visa have agreed on the global expansion of touch-free purchases across merchants and platforms. Click to Pay, the online checkout based on Secure Remote Commerce (SRC), features one-click buying convenience when shoppers are making a purchase on a website, mobile app or any other digital channel with the four giant financial institutions (FIs).
Launched last fall in…
As procurement teams struggle to cope with the Covid-19 global pandemic, most have been trying to keep up with the news about global response measures and have been working diligently to secure raw materials and components and protect supply lines. However, vital information is often not available or accessible across their global teams. As a result, their response to the…
When this blog post goes live, it will have been over 100 days since the country started sheltering-in-place. As we stayed put and the lines between home and work blurred, consumer expectations and buyer behavior shifted. More than ever, digital experiences are essential to get daily tasks done. And it only takes 66 days to form a habit. What does…